Process: Nudie Jeans Gothenburg Repair Station

For this installment of Process, Hypebeast heads to Gothenburg, Sweden -- home of Nudie Jeans. With the recent opening of Nudie Jeans' London concept store and repair station, the denim brand invited us for a firsthand look at how its jeans get brought back to life and the specialists behind the machines. Joined by Gustav, each pair of denim is accessed -- only after having been washed --- then cleaned and ready to have a patch of denim, cut from a donor pair of jeans, applied to the worn-out ar...